Vimeo is a popular video hosting site used by more than 80
million people for education, business, and various social media purposes. The
basic premise of Vimeo is its video player to which anyone can upload videos
and embed them anywhere (websites, blogs, Facebook, Twitter, etc.). It is
user-friendly and simple to use by anyone who can create a video, so it appeals
to amateur cinematographers, educators, advanced filmmakers, business marketing
professional, or anyone who wants to publish funny animal videos. When the
videos are published through Vimeo, they are automatically ADA compliant and
accessible on any device regardless of bandwidth or platform.
The owner of the video can establish privacy settings and
invite others to view, edit, or contribute to the video. Yes! You read it
right! Others can edit or comment right in the video itself. Even better, all
versions are available to revert to in case a contributor gets too creative
with their edits. The video owner can
also include interactive elements in the video, such as a call to action box
that prompts the viewer to respond to questions.
Vimeo also offers data analytics via a dashboard for the
video owner. The dashboard integrates data from any site on which the video is
located and includes data related to number of views, engagement length, and
types of access. Vimeo is not a free service, but there are special pricing
plans for educators and students.
Will Richardson (2010) says, “the most sweeping change in
our relationship with the Internet may not be as much the ability to publish as
it is the ability to share, connect, and create with many, many others of like
minds and interests” (p. 85). Vimeo is more than just a video sharing platform
because it allows video owners to interact within the video content and
collaborate to iterate on the original creation. In the higher education
setting, I would recommend instructors use Vimeo for a collaborative video
project around a content area topic. For example, in a political science class,
students could debate a current political topic and upload videos of different
perspectives on the topic. Then they could collaboratively edit the video
segments to show both sides of the argument in a single video that the
instructor could evaluate.
W. (2010). Blogs, wikis, podcasts, and other powerful web tools for
classrooms (3rd ed.). Thousand Oaks, CA: Corwin Press.